07. Audience Motivations

Audience motivations can be summarized into:

• Incentives
• Deadlines
• Value the dashboard adds
• Pain points

Sample questions to ask to learn the following topics:

Audience background:

• Did they get a degree relative to the work their doing today?
• Have they focused their career in any particular industry or domain?
• What kind of work do they most enjoy doing and would want to do more of?
• What kind of work do they despise and would like to avoid?
• Who are the main stakeholders?
• How technical are the users?
• Have the key metrics already been defined?

Value the dashboard adds:

• Explore questions about the context of the dashboard.
• What drove this project to start now?
• Can you tell me how you imagine the dashboard being used in your work setting?
• Has anyone attempted to build this dashboard before? If so, why didn’t they succeed?
• What are the biggest nagging issues you have currently getting to the data that matters to you?